Ford Unveils “Platinum Plus” Experience for Its Most Elite Truck Buyers
Ford is redefining luxury in the truck world with its new Platinum Plus ownership experience, designed for customers purchasing the highest-end version of the 2025 F-Series Super Duty trucks, which start at around $100,000.
This top-tier trim replaces the former “Limited” model, becoming the new flagship in Ford’s truck lineup. But it’s more than just a vehicle—it’s a full-service ownership experience.
Here’s what Platinum Plus owners receive:
- A personal concierge for seamless service and support
- Virtual tutorials and walkarounds to get the most out of your vehicle
- Exclusive gifts and accessory discounts tailored to your preferences
- A Ford Protect Premium Maintenance Plan covering 25,000 miles or 2 years
- Venetian leather-trimmed interiors in a luxe “Smoked Truffle” color palette
- Satin finish grille with chrome inserts and distinct exterior accents
The initiative pulls together many services Ford once offered separately, now presented as a curated, all-in-one luxury ownership model. It marks a significant shift for Ford, bringing a level of white-glove treatment typically found in high-end luxury brands to its mainstream truck segment.
“We believe this kind of personalized experience gives us a competitive edge,” said Brian Rathsburg, Marketing Manager for Ford’s F-Series Super Duty. “Customers spending this much on a truck expect something exceptional—and this is just the beginning.”
As Ford continues investing in premium services for both retail and fleet customers, Platinum Plus signals the brand’s intention to elevate the ownership journey far beyond the dealership floor.
For those ready to experience full-size power with first-class perks, the road starts here.
